Guides in the normal sense of the word, a guide is a person or a material that helps another person to move ahead in the correct direction. A guide usually provides with a series of steps that is supposed to help others. In the field of Search Engine Optimization (SEO), a guide is a series of helpful ways to optimize the results of search engines.

There are certain parameters and algorithm associated with the indexing of pages by most search engines. By reverse engineering methods most SEO guides make it possible to find out ways that can help in getting higher rankings in the search engine results. Certain SEO methods that guides provide are articles directory, where articles related to the site with keywords specially mentioned several times and links of the target site mentioned. Other SEO methods that are given in the guides are recip. Linking, spinning and many more.