Marketing is a communication-based process, by which an organization can publicize its products that are aimed at satisfying the needs and requirements of an individual or community. It is the art of creating value of a product, and communicating and delivering the offerings to the target client or the society at large. It is an extremely creative industry that includes advertising, free distribution, abundant and selling at a comfortable price.

Marketing is done by judging the future needs and wants of the customer appropriately. This requires proper survey of customers from the real market itself. Then, the results from the survey should be translated into plans and schemes that attract the customers towards the product. These plans are mostly made keeping in mind the economic structure of the market, the general customer’s psychology and several other social factors. Marketing is an ongoing process, which means, the cycle of surveying and making new plans has to continue to keep the product relevant to the changing times.